Creativity

graphic of a lightbulb
A picture of an incandescent light bulb is associated with someone having an idea, an example of creativity.

Creativity is a characteristic of someone (or some process) that forms something novel and valuable. The created item may be intangible (such as an idea, a scientific theory, a musical composition, or a joke) or a physical object (such as an invention, a printed literary work, or a painting). Creativity enables people to solve problems in new or innovative ways.

Scholarly interest in creativity is found in a number of disciplines, primarily psychology, business studies, and cognitive science. However, it is also present in education, the humanities (including philosophy and the arts), theology, and the social sciences (such as sociology, linguistics, and economics), as well as engineering, technology, and mathematics. These disciplines cover the relations between creativity and general intelligence, personality type, mental and neural processes, mental health, and artificial intelligence; the potential for fostering creativity through education, training, leadership, and organizational practices;[1] the factors that determine how creativity is evaluated and perceived;[2] the application of creative resources to improve the effectiveness of teaching and learning; and the fostering of creativity for national economic benefit. According to Harvard Business School,[3] it benefits business by encouraging innovation, boosting productivity, enabling adaptability, and fostering growth.

  1. ^
    • "How Generative AI Can Augment Human Creativity". Harvard Business Review. 2023-06-16. ISSN 0017-8012. Retrieved 2023-06-20.
    • Anderson, Neil; Potočnik, Kristina; Zhou, Jing (July 2014). "Innovation and Creativity in Organizations: A State-of-the-Science Review, Prospective Commentary, and Guiding Framework". Journal of Management. 40 (5): 1297–1333. doi:10.1177/0149206314527128. hdl:10454/16825. ISSN 0149-2063. S2CID 44041503.
  2. ^ Zhou, Jing; Wang, Xiaoye May; Bavato, Davide; Tasselli, Stefano; Wu, Junfeng (July 2019). "Understanding the Receiving Side of Creativity: A Multidisciplinary Review and Implications for Management Research". Journal of Management. 45 (6): 2570–2595. doi:10.1177/0149206319827088. ISSN 0149-2063. S2CID 150033432.
  3. ^ "The Importance of Creativity in Business | HBS Online". 25 January 2022.

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